Endeavor, the UFC’s parent company, raised $511 million during its initial public offering (IPO) on Thursday with its stock up five percent from the opening price. Endeavor has set a share price of $24, the final step before the media conglomerate goes public on the New York Stock Exchange on Thursday. Endeavor — the parent company to the UFC — will officially go public with a stock offering starting on Sept. 27 with more than $600 million expected to be raised. (Bloomberg) -- Endeavor Group Holdings Inc., the entertainment and Hollywood talent company, raised $511 million in a U.S. initial public offering in its second attempt to go public.The company sold 21.3 million shares Wednesday for $24 apiece, according to a statement confirming an earlier Bloomberg News report. By Rachel Curry. Endeavor hopes to raise about $511 million with its IPO that will value the parent company of WME and UFC at about $10 billion. Ari Emanuel’s company will launch its IPO on the New York Stock Exchange on Thursday. ET. The holding company priced its IPO at $24, raising $511 million at a $10 billion valuation. IPOs. Revenue shrank to $3.479 billion from $4.571 billion. Endeavor stock began trading at $24, the top of its IPO price range. Endeavor is ready to go public, for real this time. ... Get IPOE Stock Before the SoFi Merger for a Bargain. The company had previously announced that it … With an official date of April 29, 2021 on the IPO calendar, both investors and analysts will carefully assess public sentiment for Endeavor Group Holdings. Endeavor trades under the ticker symbol "EDR" on the New York Stock Exchange. An additional $951.5 million is … Endeavor's IPO Date Is Coming—Is the Second Time a Charm? The company, based in Beverly Hills, California, reported revenue of $3.48 billion for 2020, down from $4.57 billion the previous year. This means that the company brought in $511 million through offering 21.3 million shares at the price. 1 2021, Published 12:02 p.m. Apr. Endeavor is loss-making, and its losses widened to $625 million in 2020 from $530.7 million in 2019, its IPO filing documents show. Separately from the IPO, a private placement has been arranged that will yield $835.7 million for Endeavor to take full control of UFC.