Bleacher Report got a 12x boost in comments from a live video previewing the NFL Draft earlier this month. Users are presented with a wealth of data and wisdom without any clear direction on how best to use it. Facebook’s free metrics tool - Facebook Insights, gives marketers a powerful platform to measure the performance of the pages they manage and the posts they create. Top 5 Best Internet Privacy & Cyber Security Apps, Copyright © 2021 Heavy, Inc. All rights reserved. The difference between Premiere and a regularly scheduled Facebook video is that you lose out on notifications, countdowns, and a scheduled Facebook Live link that you can share across social. The cast of Scandal also hosted a short Q&A in February before season 5 debuted. We’re still evaluating the differences between Facebook Live and Twitter’s Periscope, but if you find that your audience is more engaged on Twitter, that might be a better solution for you. Try preparing some backup material to continue broadcasting. Q: How do you see local TV broadcast stations using this to build tension in a video? A viewer also noted that you can use a third-party solution—Facebook has recommendations —to tag live videos on your website that Facebook will recognize and pick up the feed to broadcast in the platform. Facebook recommends going live for at least 10 minutes to give people a chance to find your broadcast. A: Game of Thrones also posted an hour-long live video from the red carpet before the season 6 premiere that featured interviews with the stars. Are you using Instagram tags effectively? Here, you can see how your page’s Likes trend over time, as well as your number of Unlikes and a breakdown of organic or paid Likes. On Facebook, the difference between what the viewer stats tell you brings in the matter of intent. What’s the difference between Facebook Live and Facebook Premiere? Q: What is the biggest session that you’ve seen to date? Groups on Facebook have undergone changes since they were first implemented. The map works the same way as Twitter’ streaming tool Periscope. Websites like YouTube and Facebook have made it easier for anyone with a smartphone to start streaming. We actually started with a Samsung S6 phone, but found that the video wouldn’t rotate when mounted horizontally. It’s like a tiny television studio is with you everywhere you go — what a world! Q: What are you integrating the API to if you’re using a software such as OBS to screen grab video from your desktop? The options for sharing Facebook Live broadcasts are: If you are broadcasting from a Business Page, Facebook provides general stats such as number of unique viewers, total audience reached and minutes viewed. In fact, they’ve even changed the metrics some since the last time I covered the topic. Having someone not on the broadcast review questions and write them on pieces of paper that we could display as we answered them was helpful for us and we think for the audience. That’s because Facebook Live does not disclose personal information of your viewers unless they are your Facebook friends. Q: I’ve heard people getting notifications in Facebook when someone goes live even if the person hasn’t subscribed to LIVE subscribe. These are especially great examples because these videos allowed cast members to discuss plot elements of the upcoming seasons to get fans excited. There was a time when Groups a user was a member of would appear on their own personal page. Well, some of us still do that. “Organic reach is going to be entirely based on the engagement on your individual post,” Sarah Rogers , Manager, Performance Social at … It’s more about capturing everyday moments and sharing them live. To give your live streams a more professional … A video view in the news feed is just 3 seconds (whether the video is auto-played or clicked-to-play). But Facebook made it available on iOS in January and Android in February. As verbs the difference between seen and viewed is that seen is while viewed is (view). Crazy, I know but this is just how Facebook has it set up. Facebook announced its live API for verified pages, making live video possible on devices other than smartphones at F8, it’s annual developer conference in April. Plays to your 3rd party (YouTube) video are intentional, while many of the plays using a native player will likely be attributed to a user scrolling by and taking a couple seconds to read the description while your video autoplays. Facebook also recently announced that trending topics will include a “LIVE” icon viewable by clicking in the Search bar. https://t.co/POZqxE88Zm pic.twitter.com/61dgSqkGYq, — Evan Dashevsky (@haldash) October 13, 2016. We’ve already seen examples of brands using influencers, like BMX rider Pat Casey , who is sponsored by Monster Energy, taking trick requests. Q: What do you think the potential is or best strategy for migrating viewers from the Live video to content off Facebook (to network website, etc.) A: We did and would recommend it. The broadcaster won’t know you watched the video after it has ended even if you are friends with him/her. The first thing you’ll notice is that Facebook’s settings for live video are much more limiting than on YouTube. You can go Live on Facebook from your computer or from your phone. Has anyone else heard or seen that? i.e. The real difference between the fan reach (above) and this metric is that the organic reach includes views of people that are not fans of the Page but have directly accessed your Page or seen its content in a widget (for example, a “like box” on your site or blog). 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