Once again, subtitles eliminate the need for audio. In 2020 everyone was stuck at home and Live video on Facebook in the U.S. jumped by 50%. 2020 has been the year of Facebook video revolution. By placing their Facebook video CTA mid-roll, marketers capture an audience that’s already intrigued with their ad while they’re still paying attention. Last updated: Mar 24, 2020. When you’re scrolling through your News Feed, nothing stands out about a video that appears to have been recorded with a handheld smartphone. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos. Create content specifically for Facebook, In other words: If you really want to rack up Facebook video views, you need to create fresh content that’s made, To put it differently: The audience you’re reaching on Facebook is, In order to reach the widest possible audience—in order to consistently maximize your Facebook video views—it’s essential that your content is comprehensible, P.S: If you're a WordStream Advisor user in need of some more clips to help with your video ad, take advantage of our, 5. A measure of Facebook video ROI comes from a study comparing advertising campaign spend and reach between TV and Facebook videos. If you ask Facebook, the social media giant categorically says, “No, Facebook doesn’t let you track who views your FB profile. Do some research. This 60-second video is a funny, effective promo for New2U, the university’s annual end-of-summer sale that allows returning students to stock up on used dorm room essentials for incredibly good prices. Finally, we have an example from my beloved alma mater, the University of Massachusetts Amherst. The average cost per click for video campaigns on Facebook is between $0.15 to $0.50, while the CPC for single image ads is typically $2.00 and higher, for the same audience. In 2020, Facebook still has the largest user-base of any social platform and the most sophisticated advertising system. This 60-second video is a funny, effective promo for New2U, the university’s annual end-of-summer sale that allows returning students to stock up on used dorm room essentials for incredibly good prices. Sign up to get our top tips and tricks weekly! If you’re thinking about putting some money behind your Facebook videos—which, for the record, I wholeheartedly recommend—this refresher is for you. Value comes in the form of free knowledge, and the casual aesthetic allows the video to blend seamlessly into users’ News Feeds. TV ads remain one of the main ways for many marketers to run their campaigns, but the study shows that with as high as 20X investment, the reach marketers get on TV is just a little over 2X that of Facebook video ads. For comparison, the corresponding figures for YouTube are slightly lower at 84%, 81%, and 79%, respectively. Playing recycled TV ads causes a 40% lift in brand awareness while message association leads to a 41% lift. The corresponding increase on YouTube was 99%. Delivery usually starts in less than 1 hour! If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Tap to unmute. This graph shows you the number of times your videos were viewed. More specifically, what garners Facebook video views today isn’t necessarily going to garner Facebook video views tomorrow. This makes Facebook the prime candidate for marketers to use videos to target a global audience, whether they represent a business, an influencer, or any other content creator. Up next in 8. And of course, value comes in the form of discounted dorm room essentials. If you are a small business without the budget to produce a dedicated video ad, you can use Facebook’s in-platform tools to create slideshows of products and services and use them as video content. This is a rising trend and a clear message to Facebook video advertisers and content creators to make mobile video their top priority. 45% even continue watching for thirty seconds. When building out your budget, the first thing you have to decide is what you want to optimize for. Videos have a cheaper CPC because they get a more significant impression share. The News Feed includes updates and posts from friends, Pages, groups and advertisers. For one thing, it will determine Facebook’s approach to delivering your video ads (i.e., types of users, times of day, distribution across platforms, and so on). It is, after all, the year 2020; any, Let’s kick things off with a quick refresher on, Give users a reason to come back (i.e., provide value), Facebook offers 11 different types of campaigns to their advertisers—, 6 ways to get more Facebook video views this year, If you earn a high-quality ranking, you’re rewarded in two ways: (1) your ad gets delivered more frequently and more favorably than your competitors’ ads, and (2) you get discounted prices for impressions and optimization events. However, mid-roll CTAs had the highest conversion rate at 16.9%, compared to 10.98% for post-roll, and 3.15% for pre-roll. Based on these Facebook video stats, the platform has emerged as a tough competitor to YouTube in the video stakes and has even beaten Google on a number of important metrics. If you earn a high-quality ranking, you’re rewarded in two ways: (1) your ad gets delivered more frequently and more favorably than your competitors’ ads, and (2) you get discounted prices for impressions and optimization events. To use their words: “Intent and repeat viewership are important factors we consider when surfacing videos to people in News Feed. Even though other sources claim over 8 billion average daily video views on the platform, we prefer to believe the slightly more conservative figure from the company itself. Create a Facebook Playlist. That’s just one of the findings in a recent Facebook video study, for which my employer Socialinsider reviewed over 10.5 million posts between 2014 and April 2020. I repeat: in comparison to the others competing for the same audience. Since its debut, Facebook Live … Video link is needed only. Facebook’s initial estimation was that this created a discrepancy of 60 to 80%, but new documents released in 2018 show that this could have been as high as 900%. Is email marketing an effective way to promote your business in 2021?! … 1.62 billion users visit Facebook daily. As such, the longevity of your success depends heavily on your ability to adjust. The strategy of promoting native videos seems to be working based on the Facebook video stats in the previous point and the fact that 85% of video posts on Facebook now use native videos. Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. Just because Facebook users are scrolling through a News Feed rather than a blog post doesn’t mean they’re any less capable of identifying promotional content and moving directly past it. Like Sebastian Robeck, the marketers at UMass understand the power of content that’s tailor-made for a specific audience. This is an ad from Sebastian Robeck, a digital marketer who helps agencies grow their client bases. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. Younger users are known for their lower attention spans and multi-tasking. Now some users may see several alternative options in Creator Studio. Of course, for every new video, you should buy Facebook video views, so as to bring it to more users. Thankfully, Facebook video views statistics are more reliable now as the company works with third-party measurement companies and has agreed to audits from the Media Rating Council. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage. Cross-platform software to maximize your online advertising. Explore . If you want to keep your prospects from scrolling directly past your videos, you need to put together some kind of plan. Facebook video trends indicate that this dominance will continue in the near future, with a double-digit growth estimated through 2020. Even though marketers feel more confident in spending on video content on Facebook and YouTube (62% planned a spending increase on YouTube), there are enough (50 to 52%) who intend to allocate more funds for these platforms, as well. As far as genres for branded content are concerned, entertainment is by far the most popular, followed by sports, food and drink, people and blogs, music and dance, and so on. In terms of how many videos are watched on Facebook daily; given the wide variation in video length from less than five seconds to a few hours, the exact number of videos must vary as well. Although there’s no doubt that a growing number of people like to shop on social media, you must always keep in mind that Facebook is primarily a place for users to connect with friends and consume content. For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Total Facebook assets as of June 30, 2020 are $139,691 billion. Getting users to pay attention to your content—whether it’s paid or organic—is a daunting task. You need a Facebook video marketing strategy. Hourly Live View Packages. 1.65 billion video views in the first half of 2020, ensuring the ICC channel topped the rankings in terms of video consumption among leading sporting bodies on Facebook Across the April-June lockdown period, overall interactions on the ICC page were more than two and a half times higher than other leading leagues and sports bodies across the world people now use Facebook, Instagram, WhatsApp, or Messenger (their “family” of services) each month. Additionally, it will determine your set of choices when it comes to deciding what you want to pay for. This impressive rate of growth is continued to sustain at least until 2021 when it will come very close to $10 billion. It is, after all, the year 2020; any digital marketing strategy that lacks video is incomplete. Facebook users love video. This figure for Facebook is much lower than the 500 million hours watched daily on YouTube, but that could be partly because the average length of videos on Facebook tends to be lower. Facebook and Instagram Ads Course in Hindi 2020. Finally, we have an example from my beloved alma mater, the University of Massachusetts Amherst. Jan 31, 2020. To give you an idea, there are over 8 billion video views through the platform every day. 2.7 BILLION (!) Why? 1 in 5 videos is a live broadcast. Try Not to Laugh Me - Funny Video 2020 https://bit.ly/3tjvyn4 To see metrics about your Page's videos, go to your Facebook Page. This fact can be used not just by marketers but also by general users to improve the engagement rate of their posts. Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls. It follows, then, that the video content you produce for them should also be unique. If you’re marketing an auto shop, you could provide value in the form of basic maintenance tips. The study, however, found that in the case of Facebook video ads, titles starting with “7 Things” did even better than those with “5” and “10.”. But you really should keep them as short as possible. For brands, it takes a bit of know-how, but given the fact that virtual events don’t seem to be going away anytime soon, Live video effectively feeds two birds with one scone. Awesome. Just make sure you don’t plagiarize. Its research has indicated that 4 out of 5 users react negatively both toward the platform and the advertiser if ads in the feed play out loud when people aren’t expecting it. Catch People's Attention. 42% of customer service responses happen during the first 60 minutes. Just like non-video Facebook posts, engagement is an important metric to monitor for videos as well. You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. For the first time in 2018, Facebook beat YouTube, the longtime market leader, to become the platform where the highest number of people watch video ads. Facebook displays video views per percentage of the video watched. If this were your first exposure to the university’s Facebook page, it’d give you a strong incentive to come back for more content: How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips, How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads, 6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance, Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs. Facebook users pay attention to the captions advertisers use with their ads, especially since most ads are played without sound. custom-tailored evaluation methodologies Interrupting content to show ads is also more acceptable to viewers if the video is long enough. Such a pragmatic shift in the views has uplifted the importance of Facebook videos. “At the end of 2019, there were 1.29 billion videos on Facebook. According to Facebook’s in-house research, how people consume content determines what it means for advertising differs across environments. Youtube Video Views; Facebook. 65% of all Facebook video views come from mobile users. In 2020, it’s almost tripled to 15% of brands’ content on the world’s biggest social media platform. Click the tab to find the Viewers During Live Broadcast interactive chart. Native videos get 478% more shares on Facebook than videos from other sources do. What works today isn’t necessarily going to work tomorrow. Facebook Live brings the thrill of sharing events as they occur with … There is an obvious constant increase in campaign value the longer an ad is watched, but even if viewers don’t see the ad at all and just see the impression, which counts as a static ad, they are still impacted by it. More than 4 billion video views take place on Facebook every day. As Facebook says, play with zoom, crop, and overall visual composition to make sure your story is told well on a small screen. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Wisely, you’ve taken the dive into video marketing. In 2020 everyone was stuck at home and Live video on Facebook in the U.S. jumped by 50%. March 2019: Facebook sunsets the opaque metric known as relevance score—essentially a more confusing version of Google’s Quality Score—in favor of three new replacements, one of them being quality ranking. Let’s kick things off with a quick refresher on Facebook ad campaigns. Try to create content that feels native to the Facebook platform; try to be (somewhat) casual. To put it differently: The audience you’re reaching on Facebook is unique. that can get you to where you want to go. Discord Server Member; Contact Us; Facebook Services. P.S: If you're a WordStream Advisor user in need of some more clips to help with your video ad, take advantage of our Shutterstock integration to and choose from thousands of high-quality video clips. Remember, when you pay to promote a video as an ad, you’re showing up in the feeds of viewers that aren’t necessarily looking for … Facebook users love video. According to the findings from the tool, the ICC Facebook page attracted a staggering 1.65 billion video views this year alone. Getfvid is one of the best tools available online for convert videos from Facebook to mp4 (video) or mp3 (audio) files and download them for free - this service works for computers, tablets and mobile devices. This makes it important for marketers to accord as much care to this aspect of Facebook video ads as they do to the actual ad. Not anymore, though. The News Feed includes updates and posts from friends, Pages, groups and advertisers. Understand that this isn’t just about video ads. One-third of the most-viewed Instagram Stories are from businesses, and Facebook Stories may end up being as fruitful for marketers. This makes it necessary for marketers to effectively convey their visual message, using captions, logos, and products. Thanks to the duo’s sparing use of subtitles, you don’t need to hear what they’re saying in order to understand what’s going on. Got your campaign settings ironed out? Going forward, we will add more weight in ranking to videos that people seek out and return to week after week.”, Users watching your content regularly, users searching for your content regularly, users going out of their way to like and share your content regularly, Earning the loyalty of users is imperative to your, 3. Here, you’ll see the number of views of your video and who viewed the video. Evidently, video ads are winning over other forms of advertising on social media overall, which largely contributes to the rise of social media-focused marketing analytics software. 5 - And done, you have now the Post URL! This also makes Facebook the top social video ad platform in the US. Why? Every month, 1.25 billion of them view videos just on Facebook Watch, Facebook’s streaming video service. Just keep in mind that impressions are cheaper because they’re (generally) less valuable. This is due to Facebook’s commitment to making video ads viewable on as many formats as possible (think mobile and desktop devices). As you might infer from the name, quality ranking measures the quality of your ad in comparison to the others competing for the same audience. As some of you may have learned the hard way, many Facebook users are skeptical of content that comes across too … promotional. According to the same research, who is watching the video ad changes the consumption pattern as well. 77% of Facebook video views include music, claims Pex. FIND FACEBOOK URL VIA THE FACEBOOK APP 1 - Open the Facebook app and go the the Facebook post; 2 - Click on the three dots in the upper right corner and choose "Save Link"; 3 - Go to your saved link and click again on the three dots; 4 - Choose the option "Copy Link"; 5 - And done, you have now the Post URL! and we are here to deliver the best service providers There’s a reason why Facebook keeps feed videos silent. Because ordinary people—those who, What works today isn’t necessarily going to work tomorrow. These new metrics are available through Page Insights and your Video Library— and coming to the API & export soon. Because Live video receives 6x more engagement than regular video, the algorithm really, really likes it. More importantly, engagement and reach are through the roof for Facebook videos. Wisely, you’ve taken the dive into video marketing. It’s an approach that requires extra effort, but there’s no doubt that it’s worthwhile. Ask your Facebook followers to describe the video content they like to see on the platform. 71% of the branded video views generated on Facebook between 2016 and 2017 were on videos from media companies, compared to 29% views on videos from influencers. Media companies maintained a consistent lead over influencers over this period. It increased by nearly 7 times to reach $4.4 billion in 2018. If Facebook users walk away from your videos having gained something positive, the likelihood of them coming back increases exponentially. Facebook’s user behavior studies have found that users find videos a lot more interesting than other kinds of posts, which is one of the reasons behind the growing popularity of features like Facebook live videos. This was a major factor in advertisers investing more money into Facebook ads compared to YouTube and other platforms. 47% of the total campaign value of a Facebook video ad is created in under three seconds. Users watching your content regularly, users searching for your content regularly, users going out of their way to like and share your content regularly—these are things Facebook looks for in order to determine how loyal your viewers are. Facebook video ads allow marketers to use this trend to their advantage. The Facebook views revealed its quick development rate. In part, that’s due to the fact that Facebook mutes videos by default. Simply click on the live video you'd like to see metrics for, and you'll find the Live Broadcast Audience in a new tab. Shopping. To put it in terms of a video views campaign, earning a high-quality ranking means more video views at lower prices. As you can imagine, the list organizes your library of content from best performing to worst performing. At this point, the utility of subtitles is abundantly clear. If you can get this average to the 15-second range, it means the engagement level of your Facebook videos is impressive. A handful of third-party applications claim so, but there is a risk of a data breach. Getting ahead of the competition is essential, If the full extent of your video marketing strategy is to (1) produce YouTube videos and (2) recycle them as Facebook videos, you’re not going to see the results you’re looking for. When you elect to run a video views campaign, you send a simple (yet important) message to Facebook’s algorithms: Getting people to watch my content is my top priority. Get the difference between the views in each percentile (to avoid double-counting). Fortunately, the key to earning loyalty can be boiled down to just two words: provide value. This massive share of nearly one quarter includes Instagram and is worth $6.81 billion. For that extra edge in the competitive world of marketing, marketers need to adjust ad length, grab attention in the first few seconds, and focus on full-screen vertical experiences for effective mobile-optimized videos. Like our two previous examples, it checks multiple boxes: It’s easy to understand without audio, it’s made specifically for Facebook, AND it provides clear value to its viewers. 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